Comcast Business + ULearn Brand Package
Look and Feel Framework (LAFF)
Developed and maintained a cohesive brand identity and look-and-feel framework to align Comcast Business and Learning & Development initiatives, ensuring consistency across all departmental learning assets. Serve as an ongoing brand advocate by delivering quarterly updates and annual refreshes to reflect evolving business priorities and maintain alignment.
Concept
2022 CB New Hire LAFF
The 2025 CB ULearn Portfolio LAFF combines the 2022 CB New Hire LAFF's arched shapes with the 2024 Comcast Business brand refresh's circular shapes and bold blue gradient. This update is a nod to the past while incorporating a modern look with gradients and photorealistic images.
The graphics will integrate these curved elements and gradient, focusing on photorealistic images of people in business settings.
2024 Comcast Business Brand Refresh
2025 CB ULearn Portfolio Refresh LAFF in Action
Colors & Gradients
Color Palette
Deep purple shade used in gradient only
Pre-Design Gradient Backgrounds
Taking inspiration from the Comcast Business color palette and gradients we’ve created four unique ULearn gradients for the Comcast Business ULearn portfolio.
​
These gradients feature more light blue hues, which evoke a sense of growth and inspiration when paired with the darker blue.
Gradients
Elements & Photos
Elements
Building on the previous design elements that feature arches, and aligning with the current Comcast Business brand guidelines that incorporate circles, we have developed four unique curved shapes. These shapes can be utilized in various ways to enhance visual interest and design versatility while maintaining consistency.
Photos & Illustration
Imagery will integrate circle elements and gradient fade overlays. Icons will be used thoughtfully to enhance visual processing. The focus will be on showcasing Comcast Business images of people in various business settings with photorealistic images and people. Illustrations will be used sparingly to add visual interest.
Mock Ups
PowerPoint Presentation
Rise Course
Job Aid
vILT Mock Ups
Let's collaborate!
If you're seeking a creative professional who is passionate about designing impactful learning experiences, branding, creative direction, or graphic design, let’s chat!
